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Is Influencer Marketing a Scam? Why 70% of Businesses See No ROI
Influencer marketing has been hailed as the future of advertising, promising businesses a direct connection with engaged audiences. Yet,...
Ononkwa Egan
May 122 min read
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The Power of Customer Referrals: How Small Businesses Can Get More Word-of-Mouth Sales
Word-of-mouth marketing remains one of the most powerful tools for small businesses, yet many SMEs overlook its potential. 92% of...
Ononkwa Egan
May 92 min read
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The Impact of Rebranding: When and How to Do It Right
Branding is more than just a logo or a tagline, it's the identity of your business. But what happens when your brand no longer resonates...
Ononkwa Egan
May 82 min read
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The Hidden Cost of Discounts: Why Slashing Prices Is Killing Your Profit Margin
Discounts seem like the magic bullet for driving sales, but what if we told you they might be doing more harm than good? Many SMEs fall...
Ononkwa Egan
May 72 min read
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How Brand Positioning Affects Long-Term Revenue Growth
In a crowded marketplace where SMEs struggle to stand out, brand positioning is the silent force that determines success or obscurity....
Ononkwa Egan
May 22 min read
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Why Poor Workflow Costs Companies 20-30% of Their Revenue
Time is money. But for many SMEs, poor workflow management silently drains 20-30% of their revenue without them even realizing it. This...
Ononkwa Egan
Apr 302 min read
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Reducing Employee Turnover to Protect Your Bottom Line
Employee turnover is one of the biggest challenges SMEs face. Losing top talent disrupts operations, increases recruitment costs, and...
Ononkwa Egan
Apr 282 min read
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The Power of Consultative Selling: Why 79% of Buyers Prefer It
Sales have evolved beyond simply pitching products or services. Today’s customers want meaningful solutions tailored to their needs. This...
Ononkwa Egan
Apr 252 min read
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The Power of a Good Business Name: How Small Businesses Can Attract More Customers
Your business name is more than just a label, it’s the first impression you make on potential customers. A well-chosen name can create...
Ononkwa Egan
Apr 232 min read
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How to Build a Brand That Competes with Big Companies
In today’s crowded and competitive marketplace, small businesses often struggle to stand out against big companies with larger budgets...
Ononkwa Egan
Apr 212 min read
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Why Poor Time Management Is Killing Your Business Revenue
As a business owner, every second counts. With limited resources and a competitive market, managing time effectively is the key to...
Ononkwa Egan
Apr 182 min read
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The 5 Most Profitable Sales Tactics for Small Businesses
Sales are the foundation of every successful business. Without a steady influx of customers and revenue, even the most well-planned...
Ononkwa Egan
Apr 162 min read
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Why Email Marketing Still Delivers the Highest ROI in Digital Marketing
In the world of digital marketing, new strategies and platforms emerge constantly, but one method has remained a consistent...
Ononkwa Egan
Apr 142 min read
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How Content Marketing Generates 3x More Leads Than Traditional Advertising
Marketing is essential for any business, but not all strategies deliver the same results. Traditional advertising methods, such as TV,...
Ononkwa Egan
Apr 112 min read
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Why 70% of Businesses Fail Without a Consulting Strategy
Starting and running a business is an exciting venture, but the harsh reality is that 70% of businesses fail within their first few...
Ononkwa Egan
Apr 92 min read
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Why Companies That Prioritize Branding See 33% Higher Revenue
Branding is more than just a logo or a catchy tagline, it’s the heartbeat of your business. For small businesses, investing in branding...
Ononkwa Egan
Apr 72 min read
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How Competitive Analysis Can Reveal Hidden Revenue Streams
Small businesses must find innovative ways to stay ahead of competition and one of the most powerful yet underutilized strategies is...
Ononkwa Egan
Apr 42 min read
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Why Workplace Diversity Drives Innovation and Higher Revenue
Innovation is the key to staying ahead in today’s competitive business world. But did you know that workplace diversity plays a crucial...
Ononkwa Egan
Apr 22 min read
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How Operational Efficiency Directly Impacts Your Bottom Line
Running a small business comes with a unique set of challenges. One of the most crucial factors determining long-term success is...
Ononkwa Egan
Mar 312 min read
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AI in HR: How Automation Can Improve Hiring, Productivity, and Revenue Growth
In today’s fast-paced business world, small businesses often struggle with hiring the right talent, managing employee productivity, and...
Ononkwa Egan
Mar 282 min read
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